Don't sell products or services, sell outcome and experience

Digitization is not about technology- it's about shifting business models towards outcome and experience. And when the shift is clear, then its time to choose the best technologies to make it all happen. The technologies are the enable to make things happen. There the second aspect kicks in - things are evolving fast so it is key to be agile to be able to move fast. There is the third challenge - the structure and organisation must enable this. Network structures with self contained teams focusing on creating value. The classical hierarchical multi matrix structures are at the end - the company structure must reflect the value orientation and the need for speed. The new structures should be built in a way to foster engagement and let the talents have skin in the game. This is the fourth challenge - the dumb spreadsheet based outsourcing does no longer work. It is always better just to have small teams of talents which have the best possible tools rather than huge teams of cheap resources which require continuous management and monitoring, Experience shows that complexity and coordination effort doubles in a team with any size increase of 25%..
There is one nice side effect for all who master these challenges. The culture will change - working with a clear purpose towards a shared objective as a team in a lean organisation will result in a much better culture. Think about culture as the memory of the organisation - it takes some time but there will finally an outcome oriented culture.